On-demand printing integration into the publishing industry

Introduction: At present, domestic on-demand publishing has not yet become industrialized, the level of specialization is not enough, the market distribution is small, scattered, chaotic, the market has no industry norm, there is no good development platform.

On-demand publishing organizes the production of books after the actual needs (user demand, time, location, quantity, content, style, etc.), effectively avoids the blindness of the production of publications, and enables various publishing and distribution agencies. The fundamental changes have taken place in the functions: the division of labor has been broken down, and the publication can be directly targeted to the readers, which can be sold immediately in bookstores. In addition, on-demand publishing has the characteristics of small print volume, no backlog of inventory, and wide demand, which also makes it more and more popular in the market.

On-demand publishing, as a product of the rapid development of communication technology, brings unprecedented challenges and opportunities to the world publishing industry. Publishers can turn material book inventory into digital inventory, and authors can publish independently. These new publishing modes have been reduced. Many intermediate links in the traditional publishing industry save costs and improve marketing efficiency, and show new ways of publishing industry changes in the context of the global Internet. In developed countries such as the United States and Britain, publishing on demand has become an important part of the publishing industry. Ingram, Baker & Taylor, Amaon, etc., and all publishers have incorporated it into their daily work processes.

At present, domestic on-demand publishing has not yet formed industrialization, and the degree of specialization is not enough. The market distribution is small, scattered and chaotic. The market has no industry norm, and there is no good development platform. However, we can see that more and more traditional printing companies, publishing houses, individual companies, and book trading companies and other multi-powers have begun to participate in the competition.

So how can we build on-demand publishing business ecosystem to make full use of its advantages?

In order to reduce costs and improve efficiency, form stable on-demand publishing resources, circulation channels, and publish on-demand customers, and build a business ecosystem, we must at least control the highest efficiency of the four key links.

The continuous development of business models needs to answer three major questions: how to solve commodity resources, circulation channels, and customer resources. A brand new on-demand publishing model must also be a breakthrough in these three aspects compared to traditional publishing, and it is recognized by the ultimate book-purchasing users. But a big system project. In order to reduce costs and improve efficiency, form stable on-demand publishing resources, circulation channels, and publish on-demand customers, and build a business ecosystem, we must at least control the highest efficiency of the four key links.

Publishing is efficient. One of the keys to the success of the U.S. Lightning Source is to have a large number of on-demand book publishing resources and to create strong resource advantages through a large number of academic books, magazines, art resources, and copyrights. Through the self-publishing platform to publish standard-size book products, to reduce the cost of editing and reviewing a book, making books on-demand publication to be the lowest in the cost of books, books resources are greatly enriched by various means. In the development of domestic academic resource books, Hucai cooperates with publishing houses and collects publishing resources in order to have enough cheap on-demand publishing resources.

Enough customer orders. Low-cost on-demand printing, often with high-capacity equipment is expensive, but the average cost per print is low, but it requires a lot of small-volume business to ensure that the equipment is operating at full capacity to be profitable, which requires a sufficient number of customer orders.

Distribution channels. China's publication circulation has strict book number restrictions, which is also the biggest obstacle to the development of China's on-demand publishing. The number is based on the idea of ​​printing and controlling cultural publishing in the era of mass media printing. However, this is based on the need to eliminate pornography and pornography before the rise of electronic media. . Now that the times have changed, whether policies can be modified according to needs, but also the need for multi-power games, this will also be a sign of the rise of truly on-demand publishing.

E-commerce publishing platform for on-demand publishing. Since on-demand publishing products are mostly niche publications, then the ultimate procurement user how to find orders for these publications requires a trading platform. The platform has a preview function, a bibliographic indexing system, and can efficiently transfer order information, such as Amazon.com and other online bookstores. Niche Books On-Demand Orders can be quickly and cost-effectively delivered to publishing resource platforms such as the source of lightning. This efficient, low-cost ecological chain construction is the foundation and symbol of truly on-demand publishing.

On-demand publishing is a tool when it is used as a small investment of several million yuan. However, when it is a large-scale investment of 10 million yuan or even several billion yuan, it is a business and needs system support. From the above four points of constructing an on-demand publishing ecosystem, equipment procurement is only one part of it. If you really want to do an on-demand publishing business, you need to build a stable and continuous purchasing system in four areas. In the past few years, the printing and publishing units have generally had a sober understanding of the blindness of introducing digital printing equipment and touching the river. They have built up an ecological chain of the publishing system and integrated the on-demand publication resources at home and abroad. Reformed the electronic auditing and standardization, invested in on-demand publishing equipment and process construction, and explored on-demand publication of e-bookstore circulation channels. This was used in large-scale on-demand publishing facilities such as Nanjing Phoenix, Beijing Hucai, and Zhongtutu. The buyer can see the hard work.

Small and medium-sized publishers and professional publishers and printing divisions (such as PetroChina, Chemicals, etc.) have also gradually made breakthroughs in niche scientific publications. Special large-scale on-demand publishing companies such as China Intellectual Property Publishing House’s Zhongxian Tuofang, China Standard publishers, etc., are also taking advantage of industry-specific resources to develop new businesses. Due to the exploration and efforts made by these enterprises and institutions in the on-demand publishing ecosystem, the development path of China's on-demand publishing has become increasingly clear.

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